THE CHALLENGE
Our client’s minimalistic website design was underperforming. Key metrics continually fell short of stakeholder expectations despite the ongoing introduction of fresh site content and functionality enhancements. To achieve business goals, our client needed help identifying problem areas, leveraging actionable data insights to drive design decisions, and optimizing the website.
THE SOLUTION
Accelerating business through actionable data insights is a fundamental priority for the EveryIT Analytics Team. By analyzing key performance indicators and user journey pathing, the team developed custom reports that identified performance bottlenecks within user engagement metrics.
Additionally, the team evaluated marketing tools to further progress the technology stack for the business. Using data insights, the business team pinpointed problem areas and surfaced a plan to strategically prioritize and approach a re-design project.
THE RESULTS
Based on EveryIT’s insights-based recommendations, the business resolved upper, middle, and lower marketing funnel impediments intrinsic to its site design. Pages viewed per visit increased by 55%. This work improved marketing campaign efficiency, attracting website visitors and allowing shoppers to progress further down the marketing funnel to conversion. Furthermore, EveryIT unlocked downstream user actions to increase the completion of product configurations by 30%.
